In this video quick answer, Tom Andrews, explains how to create account-based sales and marketing synergy. Check out this 1-minute video, or read the full transcript below.
And that’s where you can also start to bring in like some clever revenue attribution models, revenue touch models, and multi-touch attribution with marketing. Not to look at leads generated and who generates them, but where are those opportunities, those conversations, and the progression of that data within the account being accelerated by the efforts of marketing.
To try and get to a point where If you look at an account and you see everything that’s happening from your marketing team; your demand team, your outbound team, and your sales team…: How it all comes together to move through the… I wouldn’t even call it a sales cycle anymore; I call it a relationship cycle because that’s what is about; relationships.
Want to see more tips on B2B Sales Metrics? Check out the full video of the webinar.