Does the Sales Development Team Belong in Marketing or Sales?

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Does the Sales Development Team Belong in Marketing or Sales?

Here’s the low-down – have sales development reps (SDRs) report to someone who has the bandwidth, expertise, and passion for the position. Marketing, so be it. Sales, so be it. The rest doesn’t matter. Focus on finding the right person to lead your SDRs, not what department they’re in.

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