In this video quick answer, Tarnjeet Nandra, explains which TOFU metric makes both teams more effective. Check out this 1-minute video, or read the full transcript below.
I would definitely say top campaigns. I think between sales and marketing; you need to understand; What campaigns are affecting, are being used the most, and are the most effective as well.
So that gives a good idea in terms of salespeople, knowing exactly if certain leads have come in from a particular campaign. They know that these are going to be good quality leads.
And they will then end up making sure that they can work those leads; And if they’re working those leads. I think this TOFU metric makes both teams more effective. Then, of course, marketing can actually focus more on those particular campaigns themselves.
Want to see more tips on B2B Sales Metrics? Check out the full video of the webinar.